the "secret" ingredients of
successful web sites
Our design philosophy
Overall our approach to web design is strongly
grounded in common sense and experience. We believe that a
web site merely for the sake of having one is a waste of money
and energy. Your web site should have clear objectives and be as
easy as possible for visitors to use.
Content is King!
Surveys show that web sites that offer lots of
informative content and are easy to navigate come out on top.
Probably 90% of visitors to your web site will
be there looking for answers. Who you are, what you do, how can
you help them are the "biggy" questions you need to answer.
Information you fail to provide is probably available through
your competitor and that's where your visitors might be next.
User friendly navigation structures
Having loads of great information is no use if
it is unorganised and difficult to find. Navigation menus serve
one purpose - to guide users through your web content. They are
not there for entertainment value. Sensible is more important
Menus that work best share all these features:
- clear meaning and logical order
- consistent throughout the web site
- minimum of clicks to find content
- legible and obvious
- easy to use
The design of your web site should make
provision for addition of future content. This is most important
in design of the navigation system. You don't want the expense
and inconvenience of rebuilding an entire web site to
accommodate extra content.
A successful web site grows surprisingly fast.
We have clients who's sites started out with less than 20 pages
but grew to over 500 pages.
Getting the likes of Google to include your
web pages in their index should not be an after thought. Our
approach achieves this naturally by providing content rich pages
and Google friendly menus that help search engine services to
find all your pages.
Focus and objectivity
Every web page should have a predefined
objective. Content should maintain focus on that objective. This
is simply a matter of good communication.
Ongoing administration and maintenance
Web sites should be easy to maintain and
update. Things that are easy to do, tend to get done more often.
Content of your web site will need to be updated and expanded
from time to time or run the risk of going out of date. Ongoing
maintenance is an important part of the WebStart business.
This is not a matter of being cheap but more a
matter of being efficient. All the above aspects of our
philosophy are actually more cost efficient than the more fancy
design approaches. A $2,000 web site that delivers results
is far more desirable than an overly elaborate, clever design,
costing twice the price that performs no better or not as well.
Web designs with a focus on usability!!
WebStart Design can help you achieve a web site that:
- has lots of useful content for visitors,
- is logical and easy for visitors to navigate,
- will be more scalable to accommodate future additions,
- can be be easily modified and updated AND
- will be substantially more cost effective than the more
Your new WebStart web design will also
incorporate features to allow easy and efficient web page
maintenance and WebStart Design will also be here to take care
of your web site maintenance if required.