WebstartPROMO Email Marketing Tips

Secrets to creating killer email marketing campaigns

Anyone can write "killer" email pieces that more people will read and respond to positively. I'll let you in on the "secrets" that have been proven winning strategies for decades.

1. Forget about what YOU want to tell them
Instead, think about what your audience wants to hear. They don't want your opinions, they do want to know what's in it for them. How will they benefit if they do what you ask. Tell them why they should want your product. No one buys a product just because the salesman wants them to buy it.

2. Get their attention early - HEADLINES
Have - I - Got - Your - Attention ?  On average, 90% of readers will read your headings but only 10% will read the main copy UNLESS your headlines grab them and compel them to read more.

Here are 14 all time favourite headings that can be adapted to almost any product or service (or widget):

• What Everybody Ought To Know About WIDGETS
• Have a WIDGET That You Can Be Proud Of
• Who Else Wants WIDGETS?
• Here's a Quick Way To ....... (solve their widget problem)
• Get Rid of WIDGETS Once and For All
• The SECRET of ...... is WIDGETS
• The Easy Way to ......
• You Too Can Now ........ (get a widget?)
• See How Easily You Can ...... With a WIDGET
• Do You Recognise The 3 Early Warning Signs of WIDGET Failure?
• Do You Make THESE Mistakes?
• Time is Money - This WIDGET will SAVE Both.
• WARNING: ... if  ..... then  ...unless   (warnings are eye catchers)
• How to ..... (something difficult) But Still ..... (tangible benefit)

Write the headline first because the supporting copy that follows must compliment it and expand on the concept expressed. Otherwise you will risk loss of credibility.

3. Your single, most important heading is the email SUBJECT Line
They will never read your finely crafted headlines and copy if they don't first open your email.  GIVE THEM A REASON TO OPEN YOUR EMAIL. Think again about the headings above. Virtually every one could be adapted to an email subject line and compel your reader to look further than the delete key.

Think also about the page one headline of every major newspaper. Your email subject line is your Page One Headline. Go on, grab today's paper and look at page one. Does the headline get you attention?