Writing copy for your web pages

 
Stuck for words??

Logical, well written and compelling text is essential for the success of your web site.

The effort and skill you apply to writing text for you web site will be immediately evident to your visitors. First impressions are lasting impressions and how your web site describes your business and services is of major importance.

Some of our clients have a good grasp of what is required and can provide us with existing resources that we can utilise in their new web sites. Previous brochures, printed catalogues, product spec sheets and sales presentation material can all be used to create informative web page copy. Often they have a "writing wiz" on staff that after talking with us can produce page after page of great text.

However other clients really struggled with this. They may have time constraints or possibly not the best writing skills to produce the ideal quality of text for their web sites. In their chosen profession they probably excel, but sit them in front of a keyboard and they have major difficulty producing the words. This is actually quite normal. Effective writing is a skill that few have mastered and this is why not everyone can write a best seller.

How can WebStart assist?

If you are battling to write your text or even if you just want to be sure of the best chance for success, WebStart can provide a specialist, professional writer to work with you. Our professional writer can simplify the process because he has the formal training, years of experience and skills to focus on the task.

The process would be as follows:

Our web designer will brief the copy writer with an overview of the proposed web site and details on specific pages that require copy to be written.

Our writer will then contact you and conduct a telephone interview much like a journalist would by asking questions about your business and products, recording the interview so that he can later write the copy to include all required details. He can then set about writing your text in the best style for your audience, including all relevant information and using correct grammar.

The resulting text is then handed to our web designer for insertion into the web site for you to review as a completed web page with photos and images in place. If necessary you can then liaise with either our writer or web designer regarding any changes required.

Sounds expensive? 

You can always save money by writing your own copy BUT writing great text for your web site takes time and skill. Our professional writer can usually achieve quality results in 2 or 3 hours that we mere mortals might slave over all day and still look like amateurs. The charges are based on a reasonable hourly rate which will be discussed prior to commencement of work. Every week your web site remains unfinished may be costing you much more.

But your writer does not understand our business!

Our writer is a professional. He has many years of journalistic experience and can adapt his style to your needs. By interviewing you, he will be able to uncover all important facts about your business and then interpret them into meaningful and effective text for your audience.

How long will it take?

Usually substantially less time than if you struggle to write your own text.

Can I try writing my own text?

You certainly can if you have confidence in your ability to do so. Should your own efforts stall at any stage you can still talk to us about getting any portion of the copy professionally written. 
 

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